We love t-shirts. A good one is pure magic: simple, versatile, expressive. Fast fashion turned shirts into disposable things. Prints flake, shapes twist, and the whole piece is built to fail so you buy again.
We want to bring back the shirt you keep. The one you wear for years, the one tied to memories, the one that makes you pause when it’s finally time to let go. That’s the shirt we want to make.
What?
This is a playground, a place to have fun designing things, a place where a community grows, a place where design does not serve some higher stakeholder purpose. We have spent years gathering ideas and thinking about this waiting for the right time to execute.
How?
Technology has caught up to the idea. We wanted to focus on the design part, not on dealing with manufacture, warehouse storage, packing and sending parcels. Thanks to print-on-demand manufacture we can do just that. You order, the best technology available is used to print it in a factory closest to you and is sent. For us it’s a dream come true to be honest.
Who?
So whos dream is this? I am Frank. I founded a design studio and have been designing things for clients for about 15 years now. But business-to-business has a strange way of putting distance between the designer and the final product delivered to customer. That’s what I wanted to change and try. And that’s what you are looking at right now.